Who are we ?


Kounouz is a luxury ready-to-wear clothing brand founded in 2013, inspired by ancient Moroccan traditions and well-adapted to current trends and needs. We offer a selection of unique clothes for men and women by bringing tradition and modernity into harmony to offer the best of both eras. Our products are distinguished by their high quality and the excellence of our fabrics and details such as the silk buttons which are admired from all around the world.



In order to meet the specific demands of our highly diverse clientele, we have developed two different clothing lines : Kounouz Trendy for a sober and casual style, an ideal choice for an everyday wear or for informal and relaxed occasions. And Kounouz Oriental for a typical, chic look, rich in colors and with a subtle modern touch. Throughout the year, Kounouz offers products that are suitable for the cold weather such as jackets, capes, gandoras, and sets as well as for the warm one including dresses, short sleeve caftans, tunics and beachwear.



Kounouz promotes the artisanal aspect of sewing, and for this reason, we carry out each production step : design, pattern making, assembly, cutting and distribution. Every detail is important in our manufacturing process. Our constant wish to provide top customer satisfaction is expressed through our completely original and unique clothing collections, these are made at our workshop in Marrakech with passion and ancestral know-how through our master craftsmen. All our creations are handmade and require majestic and high quality fabrics such as velvet, cashmere, satin or silk to join elegance with comfort.

Our signature button


Our designs being unique pieces of clothing, we chose to add a hardware in the shape of our logo as a distinction. It is inspired by the traditional Moroccan zellige patterns and made into a flower as a hint of the floral and natural ambiance going on in our brand.



In 2015, we opened our first shop in an international airport in Morocco, which gave us a huge insight into analyzing and conditioning our products to overseas clients. Since then, we opened eight more shops across the country, in airports, shopping centers and high streets. In 2016, Kounouz was graced by a visit of HRH The King Mohammed VI to one of our stores. This represented a huge marketing stunt that promoted the brand to a different level. Our customer base now includes many celebrities such as for example Saad Lamjarred, Mohamed Ramadan, Maher Zein or even the legendary Samuel Eto’o.

Our Socio-ecological commitment


Kounouz has recently received a certificate of recognition : the «Label Régional Marrakech-Safi» issued by the Ministry of Handicraft and Social Economy of the Kingdom of Morocco, for fulfilling their ultimate aim: «The preservation of national heritage while ensuring the development of artisanal products and particularly artisanal know-how». Kounouz also owes this label to its commitment to ensuring respect for labor, health and environmental standards. In the same path of reducing its ecological footprint, Kounouz replaced all plastic bags by reusable garment bags and donates all of its scraps to female artisans that recycle them into berber carpets (boucherouite).